Fan experience


Working in partnership with Livebros, we delivered a comprehensive fan experience package for the FIBA Basketball World Cup 2023, which spanned across 5 arenas in 3 countries: the Philippines, Indonesia, and Japan. Our primary objective was to elevate the fan experience to an entirely new level compared to the 2019 tournament. Thanks to the outstanding efforts of our team, in collaboration with local staff and volunteers, we are confident that we achieved this goal.





Our services

Fan experience


Our task (together with Livebros) was to plan the match programs with various activities, create all animations for the display systems in the five stadiums, develop technological solutions for all audiovisual activities, provide an experienced production team on-site, and train arena staff and local organizing committees.

Go4Gold creative team crafted and delivered the complete set of animations for all screens in all 5 stadiums. The set consisted of pre-game content, fan cams, game animations and all FIBA partners activations. We also created the visual for the opening ceremony and the game intro videos. The whole new set of animations was also delivered for the final phase in Manila.


Basketball fans from all around the world saw the World Cup´s  fan experience on the whole new level in comparison to the previous tournaments. 

“Fan & player experience was absolutely delivered.”

David Crocker

Executive Director of FIBA Basketball World Cup 2023

One of the higlights of all the 92 games that we produced during the FIBA World Cup 2023 was the opening game, which was hosted by the Philippine Arena, officialy the largest indoor stadium in the world. The record-breaking attendance of 38,155 fans made the first day of the tournament absolutely special and it was honor to perform on the world´s biggest stage. 

In numbers, we created 67 types of Game Experience activities and produced 35 unique partnership activities.

On total, 922 partners activities were handled during the tournament.

The total attendance of the FIBA World Cup was 700,665 spectators in 5 arenas across 3 countries.


Thank you for making the FIBA Basketball World Cup 2023 memorable and we look forward to the possibility of working with you again in the future.

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