rebranding, marketing strategy

Czech Ice Hockey

There is no other sport in the Czech Republic that fans love more than hockey. And this has been true for more than a century. We have been a long-term partner for Czech Hockey in their marketing activities.


Český hokej


od r. 2016

Our services

Rebranding, marketingová strategie


Replace the national emblem on the Czech hockey jersey with a new logo for the entire organization. This was the task with which the Czech Ice Hockey Federation approached Go4Gold, following the example of other federations. After more than a year of work, the new name Czech Hockey, the new logo and the new jerseys were presented in June 2018.

Since the beginning, we have been with the highly successful recruitment project Come Play Hockey (Pojď hrát hokej), for which we have created its identity and are creating content for its communication. Thanks to the Come Play Hockey project, the number of children who have registered for Czech Hockey has increased by tens of percent.


The task was to create a completely new brand that would represent not only the national team, but the entire Czech hockey. 

In addition to the main logo, a number of other symbols have been created to visually unify the entire organisation. 

The corporate identity also includes the custom font Hokejista by Tomáš Brousil.

Although the logo is quite minimalistic, he managed to incorporate historical and hockey symbols.

We projected the traditions of ice hockey in the Czech Republic into a modern design.

Other projects

We connect the world of sport, business and fans.

Billing information

Tlumačovská 2766/26a
Praha 5, 155 00

IČ: 04324412
DIČ: CZ04324412
Bank account: 3910662349/0800


Karlínské náměstí 238/6,
Praha 8, Karlín, 186 00
Czech Republic

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