We produced videos for Fortuna, a Czech sports betting company, as part of their latest campaign titled “Fortuna ti přeje” / “Fortuna is on your side.” The outcome is a collection of distinctive videos that document the preparations of six top football and ice hockey teams. These videos not only align with the main campaign video but also offer an intriguing behind-the-scenes glimpse into the individual teams’ preparations.





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Team commercials for the marketing campaign

Filming a clip with the Bohemians Prague 1905.

In 2023, the Fortuna betting company launched a new campaign with a long-term communication concept developed by the Publicis Groupe.

The campaign is titled literally “Fortuna Wishes You Luck,” and the main commercial spot demonstrates various ways to achieve happiness, whether through determination, a talisman, or a ritual. This symbolism is then reflected in the team commercials that we filmed with individual clubs.


A total of six unique commercials were created with teams from the top Czech leagues:

Football: Bohemians Prague 1905, FC Baník Ostrava, SK Slavia Prague

Hockey: HC Bílí Tygři Liberec, HC Motor České Budějovice, and HC Sparta Prague

"Fortuna is
on your side."

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