In 2023, the Fortuna betting company launched a new campaign with a long-term communication concept developed by the Publicis Groupe.
The campaign is titled literally “Fortuna Wishes You Luck,” and the main commercial spot demonstrates various ways to achieve happiness, whether through determination, a talisman, or a ritual. This symbolism is then reflected in the team commercials that we filmed with individual clubs.
A total of six unique commercials were created with teams from the top Czech leagues:
Football: Bohemians Prague 1905, FC Baník Ostrava, SK Slavia Prague
Hockey: HC Bílí Tygři Liberec, HC Motor České Budějovice, and HC Sparta Prague