An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023 in Madrid, Spain.
Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications.
We crafted and showcased a set of 3D animations for this revolutionary event. There were 2 groups of animations – FIBA game and partners activations content. We produced both. All this was made by our creative department with the use of the most modern technology.
Fans in Madrid saw the whole new level of fan experience. We also showcased the new possibilites of this revolutionary technology to FIBA and World Cup partners.
The concept and realization of content for LED Court took several months. The technology was delivered by ASB GlassFloor and the last changes in content were made within the preparation on-site together with FIBA & ASB.